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The Wellness Hub was designed to give Alberta Blue Cross® employees a central place to discover programs, resources, and workplace initiatives supporting physical, mental, social, and financial wellbeing.
The previous wellness content was distributed across different resources, making it harder for employees to understand what was available and find the right resource for their needs. I organized the experience around key wellness opportunities, from movement breaks and wellness videos to Balance® online and the Daily Wellness Break initiative.
The goal was to create a welcoming, easy-to-navigate experience that made workplace wellness resources more visible and actionable.
Wellness resources covered a wide range of programs and initiatives, but employees had to navigate different content and resources to find what they needed. The experience needed to bring these offerings together while making the information approachable and easy to scan.
Programs, resources, and initiatives needed a clearer central destination so employees could understand the breadth of wellness support available to them.
The hub needed to organize different types of wellness content without overwhelming employees, from fitness classes and videos to online programs and wellness breaks.
The experience needed to move beyond simply listing resources and encourage employees to take meaningful steps toward their wellbeing.
The hub needed to reflect the organization's broader approach to wellbeing across physical, mental, social, and financial wellness.
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Before
The first step was understanding the existing Wellness Hub, identifying content gaps, and determining how the experience could better support employees looking for wellness information and resources.
Reviewed internal wellness survey findings to understand employee barriers and motivations around taking wellness breaks. The findings identified lack of time and forgetting to step away as key barriers.
Reviewed the existing wellness programs, resources, and initiatives to understand what information needed to be surfaced within the Wellness Hub. This included fitness classes, movement breaks, wellness videos, Balance® online, wellness rewards, and the Daily Wellness Break initiative.
Worked with the Senior Communications Officer and Wellness team to understand organizational goals, prioritize content, and determine how wellness offerings should be presented to employees.
Employees didn't need another place filled with wellness information. They needed a clear starting point that brought existing resources together and made it easier to understand what was available and what they could do next.
The design focused on turning a broad collection of wellness programs and resources into a clear, welcoming experience that employees could quickly understand and explore.
Introduce the Wellness Hub with a concise overview of the available programs, resources, and initiatives so employees immediately understand what the hub offers.
Group wellness offerings into clear sections and pathways, making it easier for employees to find relevant resources without navigating through unrelated information.
Use clear calls-to-action and dedicated sections to move employees from learning about wellness to participating in programs, taking wellness breaks, and accessing resources.
I reviewed the existing wellness content and resources to identify opportunities to improve hierarchy, organization, and discoverability.
The page was structured to guide employees from understanding the purpose of the Wellness Hub to discovering programs and taking action.
I explored different layouts to determine how to balance organizational messaging, wellness programs, supporting resources, and calls-to-action.
Iterations focused on:
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The final Wellness Hub brought together workplace wellness programs, resources, and initiatives into a clearer, more approachable experience. The redesigned structure made it easier for employees to understand what was available and quickly access relevant resources.
Analytics comparisonBefore: May 18 – June 17, 2026
After: June 19 – July 19, 2026
Launch: June 18, 2026
Following the launch, the Wellness Hub saw increased reach, engagement, and content consumption. Active users increased by 22.2%, while engaged sessions and page views grew at a similar rate, suggesting stronger awareness and continued interaction with wellness resources.
This project reinforced the importance of organizing information around how employees actually use a resource. Rather than simply presenting wellness programs and information, I focused on creating a clear and approachable experience that helped employees quickly understand what was available and find resources relevant to their wellbeing.
Working with the Wellness team also showed me how stakeholder collaboration and content strategy can shape the structure of a digital experience. If I continued the project, I would conduct usability testing with employees to better understand how they navigate the hub and identify opportunities to further improve engagement and resource discovery.