Bar Henry

Bar Henry

Bar Henry, an Italian-inspired aperitivo bar, celebrates the timeless arte del bere with cocktails, wine, and snacks in a welcoming atmosphere. To better reflect the bar's unique identity and engage visitors, I redesigned their landing page, transforming the sparse original site into a vibrant and informative digital experience.

The original Bar Henry website was minimal, lacking the content and visual appeal needed to reflect the bar’s Italian-inspired aperitivo culture, vibrant offerings, and inviting atmosphere. It struggled to effectively communicate the unique experience Bar Henry provides to potential visitors.

Bar Henry

To create a concept redesign for Bar Henry’s landing page that captured its identity, I followed these steps:

  • Research & Discovery: Explored Bar Henry’s Italian-inspired aperitivo culture and brand identity to ensure the design reflected its unique vibe and offerings.
  • Content Strategy: Developed a structure to highlight key aspects of the bar, crafting a more engaging and informative user experience.
  • Wireframing: Designed clean, user-friendly wireframes in Figma, focusing on intuitive navigation and brand alignment.
  • Visual Design: Created a polished and modern concept redesign in Figma, featuring warm tones, stylish typography, and inviting imagery to reflect the bar’s welcoming atmosphere.
  • Concept Presentation: Delivered a complete concept redesign to showcase how a refreshed landing page could elevate the bar’s digital presence.

Tools & Technology:

Figma

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Bar Henry
Bar Henry

Bar Henry's redesign focused on creating a more visually engaging and user-friendly landing page that reflects the brand's character and appeals to its audience. The updated layout improved navigation, enhanced readability, and delivered a cohesive design that aligns with the bar’s aesthetic. With a clean, modern approach and a focus on usability, the redesign helps to elevate Bar Henry's online presence and better connect with its customers.